Archive for the ‘Advertising and Marketing’ Category

Job Search Firms: Big Pitches and Fees, Few Jobs

Monday, August 17th, 2009
A bewildering, largely unregulated array of businesses offering assistance are leaving job seekers vulnerable.

Posted in Advertising and Marketing, Attorneys General, Careers and Professions, Economic Conditions and Trends, Employment Agencies, ITS Corporation, KHTX Management, Suits and Litigation | Comments Off

Advertising: Bold Imagery to Play on a New Insecurity: Deodorant Aesthetics

Monday, August 17th, 2009
Old Spice is pushing the notion “Residue Is Evil,” with bizarre ads to persuade men to use its new Ever Clear deodorant line.

Posted in Advertising and Marketing, Deodorants, Everclear, Men and Boys, Procter & Gamble Co|PG|NYSE | Comments Off

It’s Broadway Gone Viral, With a Musical Meted Out via Twitter

Monday, August 17th, 2009
A version of “Next to Normal” was published in tweets, each just a line or two from a character in the musical.

Posted in Advertising and Marketing, Computers and the Internet, Social Networking (Internet), Theater, Twitter | Comments Off

Drilling Down: Buoyant Packaging for ‘Light’ Products

Monday, August 17th, 2009
When buying products whose selling point is richness or weight, consumers like to see the product image at the bottom or the right of the packaging, according to a study to be published in December in The Journal of Marketing.

Posted in Advertising and Marketing, Research | Comments Off

The Paper That Doesn’t Want to Be Free

Monday, August 17th, 2009
With few signs that advertising is rebounding, other publishers are moving to imitate The Financial Times by erecting so-called pay walls for online content.

Posted in Advertising and Marketing, Computers and the Internet, Financial Times, Newspapers, Online Advertising, Prices (Fares, Fees and Rates), Subprime Mortgage Crisis | Comments Off