Archive for the ‘Research’ Category
Drilling Down: Buoyant Packaging for ‘Light’ Products
Monday, August 17th, 2009
When buying products whose selling point is richness or weight, consumers like to see the product image at the bottom or the right of the packaging, according to a study to be published in December in The Journal of Marketing.
I Say Spend. You Say No. We’re in Love.
Sunday, August 16th, 2009
A new study shows that when it comes to money, opposites do attract: “spendthrifts” and “tightwads” tend to marry.